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Sales Development Rep

  • United States
  • Remote
  • Full-time
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Base salary$55K–$70K + equity

Create qualified pipeline across SMB, Mid-Market and Enterprise by booking strong first meetings.

About Tie

Tie is building the identity and decision infrastructure for the next generation of commerce. As AI agents increasingly shape how consumers discover and buy products, brands need a new way to identify shoppers, predict their behavior and deliver truly personalized experiences. Tie is pioneering this category as Artificial Marketing Intelligence™ (AMI).

Built on a 280M+ consumer identity graph, our products (Tie ID, Tie Predict and Tie Priority) recognize who shoppers are, score who is ready to buy, and get brand emails into the primary inbox, making Klaviyo, Braze, Bloomreach, Shopify and the rest of the stack smarter without replacing any of it.

We have grown more than 2x year over year for the past 3 years, with 300+ customers including Caraway, Ridge, Aviator Nation, Mejuri, Nike Strength, Perry Ellis, Sharper Image and OluKai. Next, we are launching agentic identity, predictive intelligence and autonomous decisioning products that power one-to-one commerce across websites, AI agents and new shopping interfaces.

The role

You will create qualified new-business pipeline across our SMB, Mid-Market and Enterprise sales motions: finding the right accounts, reaching the right people, and creating high-quality first conversations for our Account Executives.

This is not an activity-for-activity's-sake role. Great SDRs are curious, targeted, commercially minded and persistent. They understand the customer well enough to make outreach relevant, learn from what is working, and keep improving the quality of the pipeline they create. The goal is simple: create high-quality pipeline that turns into real revenue. You report to our VP of Revenue.

What you’ll do

  • Create qualified new-logo pipeline across upper-SMB, mid-market and Enterprise ecommerce brands.
  • Build targeted account and contact lists from Tie's ICP, market signals, partner relationships, events and other sources of intent.
  • Research prospects before outreach so messaging is specific to the brand, its lifecycle marketing program and the problems Tie can solve.
  • Run thoughtful outbound across email, phone, LinkedIn, events and other channels.
  • Develop compelling messaging around Tie's ability to drive incremental revenue through a customer's ESP, usually Klaviyo.
  • Qualify interest, identify the right customer problem, and book strong first meetings for the right Account Executive.
  • Partner closely with the SMB, Mid-Market and Enterprise AEs to prioritize accounts, refine messaging and improve conversion from meeting to qualified opportunity.
  • Keep Salesforce disciplined so outreach, meetings and sourced pipeline are tracked accurately.
  • Bring market feedback back to Revenue leadership: what prospects care about, which objections keep coming up, and where messaging is landing.

How we’ll measure you

  • Qualified pipeline created that progresses into real sales opportunities and revenue.
  • Conversion from outreach to meeting to qualified opportunity.
  • Accurate tracking of your work, and a growing hit rate on the accounts and messages most likely to become customers.

You might be a fit if you

  • Have experience in sales development, business development, outbound sales or another high-ownership customer-facing role.
  • Have strong written and verbal communication skills.
  • Are comfortable researching accounts and turning that research into concise, relevant outreach.
  • Are persistent and resilient without relying on generic high-volume spam.
  • Stay organized and follow through across a large number of prospects.
  • Are curious about ecommerce, lifecycle marketing, and how brands use email and SMS to generate revenue.
  • Are comfortable in Salesforce and modern sales-engagement tools.
  • Are coachable and iterate quickly based on data and feedback.

Bonus points

  • You have prospected into ecommerce or DTC brands.
  • You are familiar with Shopify and Klaviyo.
  • You have experience in martech, AdTech, identity, customer data or lifecycle marketing.
  • You have sourced pipeline through events, agencies or partner ecosystems.

What we offer

  • Base salary of $55,000 - $70,000
  • $30,000 target bonus on qualified pipeline (OTE $85,000 - $100,000)
  • Equity in Tie
  • Medical, dental and vision premiums covered for you and 50% for spouses / dependents
  • 401(k)
  • Flexible paid time off and company holidays
  • Fully remote within the US, with regular team time in person
  • A home office and equipment budget

Tie is an equal opportunity employer. We welcome applicants of every background and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected characteristic.