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Growth Marketer

  • United States
  • Remote
  • Full-time
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Base salary$150K–$175K + equity

Own paid, search, content and lifecycle to open new enterprise accounts, and grow into leading Tie’s marketing.

About Tie

Tie is building the identity and decision infrastructure for the next generation of commerce. As AI agents increasingly shape how consumers discover and buy products, brands need a new way to identify shoppers, predict their behavior and deliver truly personalized experiences. Tie is pioneering this category as Artificial Marketing Intelligence™ (AMI).

Built on a 280M+ consumer identity graph, our products (Tie ID, Tie Predict and Tie Priority) recognize who shoppers are, score who is ready to buy, and get brand emails into the primary inbox, making Klaviyo, Braze, Bloomreach, Shopify and the rest of the stack smarter without replacing any of it.

We have grown more than 2x year over year for the past 3 years, with 300+ customers including Caraway, Ridge, Aviator Nation, Mejuri, Nike Strength, Perry Ellis, Sharper Image and OluKai. Next, we are launching agentic identity, predictive intelligence and autonomous decisioning products that power one-to-one commerce across websites, AI agents and new shopping interfaces.

The role

Our marketing works. Most of our pipeline comes from what we call Core: trade shows, hosted dinners and co-marketing with our technology and agency partners. Your job is to open what comes next, and to make Artificial Marketing Intelligence a category ecommerce marketers know by name.

You will own Greenfield: the channels that reach enterprise brands we don’t meet through partners today. That means content and brand, paid search and social, SEO and AI search, meettie.com, and the lifecycle email that turns a first visit into a booked meeting. You will set a test plan for each channel, read the data yourself, kill what isn’t working fast, and put more money behind what does.

This is a hands-on role reporting to the CEO, alongside our Director of Product Marketing and our Community Marketer. It is built to grow: deliver pipeline and show you can lead, and you will grow into leading Tie’s marketing function.

What you’ll do

  • Own the Greenfield budget: choose the channels, run the tests, and report pipeline and cost per qualified opportunity for each one.
  • Run paid acquisition across Google, Meta and LinkedIn, managing our paid media agency and holding it to results.
  • Own meettie.com conversion: landing pages, forms and tests that turn visitors into demos and sign-ups.
  • Grow organic and AI search, so Tie is the answer when a marketer asks Google or ChatGPT how to fix deliverability or identify anonymous shoppers.
  • Run lifecycle email in HubSpot for prospects and sign-ups, from first touch to booked meeting.
  • Run the content engine with product marketing: the newsletter, company LinkedIn, and a week of distribution for every case study, research piece and launch.
  • Back Sales’ enterprise outbound with targeted content and retargeting.
  • Keep a test backlog, ship experiments every week, and write down what each one taught us.

How we’ll measure you

  • Marketing-sourced qualified pipeline and cost per qualified opportunity, reported weekly.
  • Experiments shipped, and the decisions made from them.
  • Organic traffic and visibility in AI search.

You might be a fit if you

  • Have 4+ years in growth or demand generation at a B2B SaaS company, with pipeline you can point to.
  • Have run paid budgets across Google, Meta and LinkedIn directly.
  • Have grown organic traffic through SEO or content, not just paid.
  • Do the work yourself. You would rather build the campaign than review a slide about it.
  • Are fluent in GA4, HubSpot and Salesforce, and build your own reports without waiting on anyone.
  • Have run a real experimentation program: hypothesis, test, result, decision.
  • Write clear copy and can brief and judge creative.
  • Use AI tools every day to research, write, build pages and analyze data.

Bonus points

  • You’ve scaled a Series A company before.
  • You have sold to ecommerce, DTC or Shopify brands, or worked in the Klaviyo, Braze or Bloomreach ecosystems.
  • You have built a product-led or self-serve funnel from zero.
  • You know email deliverability well enough to explain the Promotions tab to a CFO.

What we offer

  • Base salary of $150,000 - $175,000
  • Equity in Tie
  • Medical, dental and vision premiums covered for you and 50% for spouses / dependents
  • 401(k)
  • Flexible paid time off and company holidays
  • Fully remote within the US, with regular team time in person
  • A home office and equipment budget

Tie is an equal opportunity employer. We welcome applicants of every background and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected characteristic.